Report Overview
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The rise of platforms and news distribution
- PublisherVenture Insights.
- Publish Date March 22, 2016
- Sector Advertising, Content marketing, Digital Media, Mobile and Wireless Technology, News.
- Company Apple, BBC, Facebook, Google, Twitter.
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What does the Future Hold for News Providers?
Executive Summary (1): The rise of technology platforms
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News publishers need to manage a wide range of emerging content distribution opportunities
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These are being driven by:
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The transition from desktop to mobile, and
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A renewed interest on the part of tech platforms in news content as a driver of usage
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This report explores the implications of tech platforms entering the news space in response to shifts in devices, consumer behavior, discovery behaviour and usability
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The best way to work with these emerging tech platforms is now a key and strategic issue for large online news publishers today
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This is especially important for Australian publishers, given that 59% of consumers claim to use smartphones to access the news, compared to 44% for the USA, 42% for the UK and 33% for Japan