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The sleeping giant wakes into DisneyLife - Venture Insights

Report Overview

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The sleeping giant wakes into DisneyLife

PublisherEnders Analysis.
Publish Date March 10, 2016
Sector Broadcast TV, Media, OTT Video, TV.
Company NETFLIX, Walt Disney.

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Disney surprised few with the launch of the SVOD service DisneyLife in the UK in November 2015, unlike its subsequent push into China.

This could be seen as a mitigating strategy in face of partner streaming services beginning to invest increasingly in original content. But it also provides Disney with a streaming presence from which to build, or add spice to future licensing negotiations.

Despite finding itself behind in the SVOD audience race, global affection for Disney, a typically handsome platform and a targeted roll-out should see success.