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Times launches online subscription - Venture Insights

Report Overview

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Times launches online subscription

PublisherEnders Analysis.
Publish Date July 3, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.
Company News Corp, Sky Group.

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On 2 July News International switched Times online from a free to a subscription service, probably losing at least 90% of its traffic and shifting its strategy from reach and scale to a more traditional targeted brand and loyalty model.

The challenges are substantial: while the Times is competitively advantaged with a strong roster of star writers and columnists, NI knows news itself is more commoditised than other content types, and most newspaper and broadcaster sites have been giving away news for a decade.

News Corp may well realise the most benefits from the Times subscription service in a larger convergence play, aggregating audiences across group services such as Sky pay-TV and broadband, Sky News and the Wall Street Journal.