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TiVo in demand - Venture Insights

Report Overview

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TiVo in demand

PublisherEnders Analysis.
Publish Date February 29, 2012
Sector Pay TV.
Company Virgin Media.

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TiVo is central to Virgin Media’s strategy for building value in its cable platform, offering next generation applications and software search, recommendations and navigation instruments.

The challenge of deploying TiVo across the entire VMed base within five years for a monthly charge of £5 (as of April 2012) is considerable, but promises several other financial benefits besides subscription income.

VMed appears uniquely well placed among UK platform operators to develop innovative solutions, while early evidence suggesting that TiVo is affecting viewing habits significantly encourages belief that the ambitious management target can be achieved.