Report Overview


Notice: Undefined variable: post in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 69

Notice: Trying to get property 'ID' of non-object in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 69

Top 5 Media Trends in 2021


Notice: Undefined variable: newDownloads in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 132

Notice: Undefined variable: post_id in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 138

Notice: Undefined index: pdf in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 157

Notice: Undefined variable: link in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 386

Contents

Key takeaways

Introduction

Trend 1: SVOD market flattens

SVOD market growth will drop to new, lower plateau in 2021
Access to great content will separate winners from losers

Trend 2: Sports rights shakeout to continue

Trend 3: We’ve passed “peak platform”

Platform dominance evokes the inevitable backlash
Terms of the debate are shifting to sovereignty

Trend 4: Programmatic advertising transcends the cookie

No cookies for you
Growing concerns over measurement driving new approaches

Trend 5: Localism’s last throw?

Regional print media cracks become chasms
Regional television broadcasters face slow marginalisation

Bringing it all together

Figures

Fig 1: SVOD revenue and annual growth rate (A$m, %)

Fig. 2: Sports rights revenue trends, 2007-2019