Report Overview
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Top 5 Media Trends in 2021

- PublisherVenture Insights.
- Publish Date February 4, 2021
- Sector Advertising, Broadcast TV, cinema, Digital Marketing, Digital Media, Digital Video, Media, online video, OTT Video, Pay TV, Physical media, Video Entertainment.
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Contents
Key takeaways
Introduction
Trend 1: SVOD market flattens
SVOD market growth will drop to new, lower plateau in 2021
Access to great content will separate winners from losers
Trend 2: Sports rights shakeout to continue
Trend 3: We’ve passed “peak platform”
Platform dominance evokes the inevitable backlash
Terms of the debate are shifting to sovereignty
Trend 4: Programmatic advertising transcends the cookie
No cookies for you
Growing concerns over measurement driving new approaches
Trend 5: Localism’s last throw?
Regional print media cracks become chasms
Regional television broadcasters face slow marginalisation
Bringing it all together
Figures
Fig 1: SVOD revenue and annual growth rate (A$m, %)
Fig. 2: Sports rights revenue trends, 2007-2019