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Tracing the Decline in ITV1 Viewing - Venture Insights

Report Overview

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Tracing the Decline in ITV1 Viewing

PublisherEnders Analysis.
Publish Date January 21, 2003
Sector FTA TV.
Company ITV.

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This report picks apart the evidence on why ITV1 is rapidly losing audience share. It shows that more intense competition in terrestrial homes is the key reason, not the impact of the growth of the multichannel universe. The decline of ITV1 is across all times of day and almost all demographic groups. Can ITV turn itself around in the face of this secular decline in audiences?