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TV genres and viewing trends over time - Venture Insights

Report Overview

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TV genres and viewing trends over time

PublisherEnders Analysis.
Publish Date June 16, 2016
Sector Broadcast TV, Media.
Company BBC, Channel 4, ITV, SKY, UK TV.

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TV viewing has one reliable, long term trend: programme genres are watched by consumers at predictable life stages and ages.

At a high level, there has been little manipulation of the balance of genres being broadcast. But amongst the sub-genres, editorial optimisation has resulted in an uptick in actual viewing.

As the core viewing age of linear television rises, there is an opportunity for broadcasters to leverage this to create the most desirable schedule for their available audience by daypart; with genres that transcend demographics when younger viewers tune in.