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TV and video advertising boom in the UK - Venture Insights

Report Overview

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TV and video advertising boom in the UK

PublisherEnders Analysis.
Publish Date June 4, 2014
Sector Fixed Line (Internet and Voice), FTA TV, Technology.
Company Channel 4, Google, ITV, Sky Group.

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Strong growth in the UK economy has created a very positive short term outlook for display advertising, with TV Net Advertising Revenues (NAR) expected to increase by 5% in 2014.

That bright prospect is nonetheless overshadowed by online video advertising, where 2014 is expected to add almost £200 million to the estimated £300 million spent in 2013. YouTube is leading the way, but the TV broadcasters also stand to benefit.

All the indicators point to yet more rapid growth in online video advertising over the next three to five years. So far it has had little apparent impact on TV NAR, but this should change from 2015 as TV and online video become more closely meshed.