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The TV/digital advertising debate - Venture Insights

Report Overview

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The TV/digital advertising debate

PublisherEnders Analysis.
Publish Date October 20, 2014
Sector Digital Media, Fixed Line (Internet and Voice), FTA TV, Pay TV, Technology.

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In the last few days we have spoken to key authorities in advertising in the US, UK and Europe.

We have been exploring the critical debate: the degree to which TV consumption and TV advertising are shifting and will shift to digital. Recent media coverage has argued traditional TV business models could start to unravel in the medium term. We disagree.