Report Overview

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Twitter and the Interest Graph

PublisherEnders Analysis.
Publish Date January 21, 2014
Sector Digital Media, Fixed Line (Internet and Voice), Technology.
Company Apple, Facebook, Google.

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GAIN ACCESS

Explosive growth in take-up of smartphones and tablets means that the effective size of the internet will increase by several multiples within the next few years. This transformation in scale comes with a major change in character and operating dynamics, creating new opportunities and revenue streams.

Twitter is unique amongst social apps: it gives new users a blank canvas in which they can (and must) create their own social network reflecting their own interests, hence building an Interest Graph’, but onboarding new users remains a challenge.

Revenue at Twitter is now on a $600 million annual run-rate, scaling rapidly since the introduction of native ads’, and seems set for further growth: the key question is whether it can achieve breakout user growth and mass market scale.

Report Overview

Twitter and the Interest Graph

Twitter is unique amongst social apps: it gives new users a blank canvas in which they can (and must) create their own social network reflecting their own interests, hence building an Interest Graph’, but onboarding new users remains a challenge.

Revenue at Twitter is now on a $600 million annual run-rate, scaling rapidly since the introduction of native ads’, and seems set for further growth: the key question is whether it can achieve breakout user growth and mass market scale.

Twitter is unique amongst social apps: it gives new users a blank canvas in which they can (and must) create their own social network reflecting their own interests, hence building an Interest Graph’, but onboarding new users remains a challenge.

Revenue at Twitter is now on a $600 million annual run-rate, scaling rapidly since the introduction of native ads’, and seems set for further growth: the key question is whether it can achieve breakout user growth and mass market scale.