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UFC: pay-per-view heavyweight, subscription contender - Venture Insights

Report Overview

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UFC: pay-per-view heavyweight, subscription contender

PublisherEnders Analysis.
Publish Date November 27, 2017
Sector Pay TV, Sports.

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The recent highly-publicised boxing match between UFC superstar Conor McGregor and boxing great Floyd Mayweather has not only broken UK records, but signified the rising status of the UFC into the mainstream of sports

The UFC has grown hugely in recent years. Its competition structure, appeal to younger audiences, and savvy marketing make it attractive to pay-TV broadcasters and an enticing proposition for Millennial and Gen-Z viewers

However, with this heightened status, it may be beginning to face the same pitfalls as boxing and other sports, including a rapidly rising median viewing age and the pull of pay-per-view blockbuster events