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UK advertising expenditure forecast 2013-2015 - Venture Insights

Report Overview

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UK advertising expenditure forecast 2013-2015

PublisherEnders Analysis.
Publish Date October 14, 2013
Sector Fixed Line (Internet and Voice), FTA TV, Music and Radio, Print Media.

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The advertising market appears more confident than at any time since the downturn of 2008/9 and we expect positive economic conditions to last until the next general election due in 2015

This encouraging outlook for the UK economy underpins our advertising expenditure forecast of CAGR 4.2% for 2013-2015

Internet advertising will increasingly dominate while television (CAGR 2%) and other media will see modest growth with the exception of print, still in sharp decline though less severely than feared a few months ago