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UK advertising growth slows to a crawl - Venture Insights

Report Overview

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UK advertising growth slows to a crawl

PublisherEnders Analysis.
Publish Date September 7, 2011
Sector Fixed Line (Internet and Voice), FTA TV, Music and Radio, Print Media.
Company ITV.

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Whilst UK GDP growth crawls along at a snail’s pace in 2011, (real) private consumption, its principal component, has been in sequential decline since Q4 2010, dragging consumer facing industries down

UK media are not equally affected. The internet continues to grow through search as well as display, but we expect TV NAR to be flat in 2011

Press advertising is worst affected by the downturn due to its exposure to retail advertising on top of the structural shift of classifieds to the internet