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UK advertising: internet to overtake TV this year - Venture Insights

Report Overview

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UK advertising: internet to overtake TV this year

PublisherEnders Analysis.
Publish Date June 14, 2008
Sector Digital Media, Fixed Line (Internet and Voice).

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We expect UK online advertising to reach £3.56 billion this year overtaking TV ad spend which we estimate will be £3.39 billion, making the internet the UK’s largest single advertising medium, accounting for over 19% of total expenditure.