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UK Broadcast television - Troubling trends in lockdown - Venture Insights

Report Overview

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UK Broadcast television – Troubling trends in lockdown

PublisherEnders Analysis.
Publish Date June 15, 2020
Sector Media.

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Even with lockdown continuing and competition for time still almost non-existent, linear viewing is heading back towards 2019 levels after its big, early boost

The inevitable fatigue around COVID-19 news, along with the growing staleness of the TV schedule caused by content supply struggles, are behind the decline

Unmatched TV set use, made up predominantly of streaming and gaming, has held onto much of its growth, not affected by many of the challenges that linear schedules face. This trend will inform future viewing patterns

Contents

Linear is returning to Earth

Beyond lockdown

List of charts/tables

Figure 1: Daily minutes of viewing by week in year, 4+ (2019 dotted/2020 solid lines)

Figure 2: Change in viewing by timeslot, second vs. first half of lockdown*, 4+ (000)

Figure 3: Daily viewing of broadcast TV news by age group, by week in year, 2020 (minutes/person)

Figure 4: Repeats broadcast by channel, starting 7pm to 10pm, by week, 2020

Figure 5: YOY change in repeat programmes, 7pm to 10pm, by week, 2020

Figure 6: YOY change in viewing by timeslot, weeks 21-22, 4+ (000