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UK consumer perspective on Internet of Things - Venture Insights

Report Overview

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UK consumer perspective on Internet of Things

PublisherEnders Analysis.
Publish Date October 29, 2015
Sector Disruption, Internet, Media, Technology.
Company Apple, Google, Samsung.

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The UK is a prime market for sales to consumers of IoT products with obvious and compelling use cases: wearables surf perennial social trends such as fitness and diet, while smart home solutions address energy use, safety and security.

British Gas’ Active Hive Heating, first to market and the top smart thermostat brand in the UK, is facing competition from the Nest Learning Thermostat from Nest Labs, while Samsung’s SmartThings provides safety and security in the home.

A substantial barrier to sales of IoT products to consumers lies in their concerns regarding the privacy and security of the personal data collected online. This data should be safe under the UK’s data protection regime, although well-publicised hacks highlight compliance issues on the part of data controllers.