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UK Digital Upfronts and internet advertising update - Venture Insights

Report Overview

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UK Digital Upfronts and internet advertising update

PublisherEnders Analysis.
Publish Date November 3, 2014
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google, Microsoft, Yahoo.

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Recently we attended the inaugural IABUK Digital Upfronts, in which 11 digital media companies pitched their wares to advertising agencies and advertisers.

UK growth in internet advertising is now powered by mobile, social and video, and these three areas were the focus of the Upfronts.

The Upfronts are symbolic of the rising importance of digital media in the UK and worldwide; while broadcast television remains the king of brand advertising, marketing and advertising are becoming less TV-centric.