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UK Esports & broadcasters: No game for old players - Venture Insights

Report Overview

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UK Esports & broadcasters: No game for old players

PublisherEnders Analysis.
Publish Date October 11, 2018
Sector Internet, Media, Technology, TV.
Company ABC, BBC, BT, Facebook, Sky Group, YouTube.

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Drawn by its rapid growth and enviably youthful audience profile, incumbent broadcasters are paying increased attention to esports and its followers.

Viewership of esports on UK broadcasters’ linear channels is low, with consumption on their online platforms likely the same. The market’s fragmented nature and global audience, along with the dominance of Twitch—and to a lesser extent YouTube—makes this unlikely to change.

Broadcasters’ low-cost approach has primarily benefited competition organisers and games publishers. For broadcasters to create real revenues, massive upfront investment would be needed, with the risk of failure high