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UK General Election online: news and advertising - Venture Insights

Report Overview

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UK General Election online: news and advertising

PublisherEnders Analysis.
Publish Date June 8, 2017
Sector Internet, Media, Mobile, Technology, TV, UK Media.
Company BBC, Facebook, Google.

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In contrast to print coverage, most shared news and opinion content on social media was decidedly pro-Labour this election season, with fake news relatively non-existent compared to the US election in November.

Facebook’s role in news distribution has steadily grown and now rivals Google’s, but only a half of the UK’s electorate are active users – for the platform to become decisive in political news would require much stronger turnout among young voters.

Facebook was the chief digital ad platform for both main parties, with Conservatives targeting Labour seats, Labour defending them and both adopting a negative tone.