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UK internet advertising: 5 year forecasts - Venture Insights

Report Overview

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UK internet advertising: 5 year forecasts

PublisherEnders Analysis.
Publish Date September 28, 2010
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google, Yell.

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We forecast UK online advertising to grow by 8% CAGR to £5.1 billion by 2014, representing approx. 33% of total advertising spend, overtaking press.

Search is the main growth engine, which we predict will reach £3.1 billion in 2014, due to its appeal and value to advertisers as a sales and lead generation tool.

Growth in spend on social media and video networks will push online display to just over £1 billion by 2014; whilst classifieds will grow to £840 million.