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UK internet advertising powers ahead - Venture Insights

Report Overview

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UK internet advertising powers ahead

PublisherEnders Analysis.
Publish Date April 9, 2012
Sector Digital Media, Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company Facebook, Google.

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According to IABUK/PwC, internet advertising grew 14.4% like-for-like in 2011 to £4.8 billion, overtaking press to become the single largest advertising medium.

Search was again the main growth driver, surging 17.5% to £2.7 billion last year, while display rose 13.4% and classifieds increased just 5.2% on the weak economy.

We now forecast internet advertising will increase 14% in 2012 and 12% in 2013, taking spend to £6.1 billion or 36% of UK advertising, up from 30% in 2011.