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UK internet advertising: spend flat, share up - Venture Insights

Report Overview

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UK internet advertising: spend flat, share up

PublisherEnders Analysis.
Publish Date October 3, 2009
Sector Digital Media, Fixed Line (Internet and Voice).

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Recession has hit internet advertising, with spend down 1% YoY in H1 2009, but the collapse in advertising on traditional media helped push online to 23% share, up 4 percentage points versus H1 2008.

Based on IABUK/PwC data, we estimate that spending on search rose 2% YoY in H1, whilst display was down 5% and classified fell by 4%, the latter supported by unexpected growth in non-recruitment listings.

We have adjusted our forecast for online advertising up slightly to flat for the year, but whilst the internet has now overtaken TV in absolute terms, TV remains very much the king of display.