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UK internet advertising strong in H1 2011 - Venture Insights

Report Overview

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UK internet advertising strong in H1 2011

PublisherEnders Analysis.
Publish Date October 4, 2011
Sector Digital Media, Fixed Line (Internet and Voice).
Company Google.

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Internet advertising rose strongly in H1 2011, according to the latest IABUK/PwC figures, increasing 13.5% YoY compared to 1% growth in spend on other media

Search grew 12.6% YoY while display was up 18.6%, in line with our forecasts, but classifieds slowed, up just 3% YoY, with recruitment and other sectors stagnating

Our internet advertising forecasts for 2011 and 2012 remain unchanged at 12% and 13% respectively