Report Overview
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UK mobile market Q2 2018: Disappointment before dawn

- PublisherEnders Analysis.
- Publish Date September 11, 2018
- Sector Media, Mobile, Telecom, UK Media.
- Company BT, EE, Hutchison 3G, Liberty Global, O2, SKY, TalkTalk, Telefonica, vodafone.
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UK mobile market service revenue grew by 1.7% in Q2, up from 1.3% in the previous quarter, a disappointing result in the context of boosts from both IFRS 15 accounting and the annual price rises in the quarter
O2 was the star performer this quarter, with its service revenue growth leaping ahead to claim the top spot. BT/EE’s service revenue growth declined on an underlying basis, with weak contract net adds over the last six months catching up with it, and H3G and Vodafone were slightly improved and steady respectively excluding some one-off effects
Next quarter, the impact from the EU roaming cuts will annualise out, providing a substantial fillip to all operators. Ceteris paribus, this would put market growth in the vicinity of 4%, a figure not reached for years