Report Overview
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UK O2 – Merger in the time of COVID

- PublisherEnders Analysis.
- Publish Date May 18, 2020
- Sector Telecom.
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O2’s merger with Virgin Media seems more of a marriage of convenience than a determined pursuit of synergy benefits. With the owners effectively selling their stakes, the combination will be well-advised to exercise caution in any convergence strategy that they pursue
O2’s results this quarter appear to be fairly decent with all metrics ticking up slightly, although caution is advised in interpretation and pressure on ARPU has not eased
With the mobile sector reasonably well insulated from COVID-19 and O2 likely to fare better than most in out-of-contract discounts, the short-term outlook is relatively robust, but competitive and macroeconomic vulnerabilities remain on the horizon
Contents
A merger of convenience
Distorting factors in financial trends
A reasonable quarter from what we can tell
OIBDA better, but many moving parts
Protracted impact of out-of-contract regulation
Automatic discounts likely to have little impact
Notifications impact to evolve as the year progresses
Shifting sands in pricing dynamics
Outlook for 36-month contracts more uncertain
Short-term resilience, longer-term questions
List of charts/tables
Figure 1: OIBDA, revenue, and mobile service revenue growth
Figure 2: UK underlying mobile service revenue vs GDP growth
Figure 3: Change in customer lifetime contribution due to converged bundle
Figure 4: Impact of O2’s Custom Plans on financial metrics
Figure 5: O2 mobile revenue and service revenue growth under IFRS 15
Figure 6: Reported organic mobile service revenue growth
Figure 7: Contract net additions (000s)
Figure 8: O2 KPIs
Figure 9: Contract ARPU growth
Figure 10: ARPU and non-ARPU mobile revenue in mobile service revenues
Figure 11: ARPU revenue and mobile service revenue growth
Figure 12: Annualised contract churn
Figure 13: OIBDA growth
Figure 14: Timing and impact of out-of-contract notifications and discounts
Figure 15: Discounts to out-of-contract customers offered by operators
Figure 16: Potential drag from out-of-contract bundle customers spinning down
Figure 17: ‘Sweet spot’ bundle with iPhone 6s/7/8/XR/11
Figure 18: SIM-only pricing by data allowance (GB)—direct distribution (£/month)
Figure 19: SIM-only unlimited data bundle pricing (£/month)
Figure 20: ROCE using spectrum at current value