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UK social gaming outlook - Venture Insights

Report Overview

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UK social gaming outlook

PublisherEnders Analysis.
Publish Date October 31, 2011
Sector Fixed Line (Internet and Voice).
Company Facebook, Google.

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This presentation analyses the social games market in the UK. UK consumer spending on games software, like other recession-battered markets, has been flat for the last two years. At the same time, however, there has been rapid growth in PC-based social gaming, fuelled by the free to play nature of most games and viral marketing capabilities of social networks particularly Facebook. By 2015, we estimate that social gaming across PC, mobile and tablet devices could be worth up to £400 million, though much of this is likely to be driven by adding social’ layers to existing games franchises.