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UK TV Viewing Trends - Venture Insights

Report Overview

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UK TV Viewing Trends

PublisherEnders Analysis.
Publish Date September 28, 2003
Sector FTA TV, Pay TV.

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This report covers some of the important developments in UK television viewing in the first half of 2003. It focuses on assessing the true number of Freeview homes, the encouraging progress of ITV2 and the potential impact of Sky’s PVR. We also look at the marked slowdown in the decline of ITV1 which, for the first time in recent memory, has seen yearly audience share increases in two of the last six months.