Report Overview
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UK video-on-demand forecasts to 2015
- PublisherEnders Analysis.
- Publish Date August 1, 2011
- Sector Fixed Line (Internet and Voice), OTT Video, Pay TV.
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This presentation details our assessment of the UK prospects for video-on-demand advertising through to 2015, covering through-the-middle and over-the-top services
While video-on-demand consumption is set to grow strongly, particularly to the TV, linear broadcast services, supported by PVR timeshift, will continue to account for over 90% of viewing to the TV and PC/ tablet over the next five years. As a result, we forecast that VOD advertising will equate to 7% of TV NAR by 2015, with current high prices for in-stream video ads falling as it becomes more integrated with TV airtime sales