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UTV and SMG merger could revive commercial radio sector - Venture Insights

Report Overview

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UTV and SMG merger could revive commercial radio sector

PublisherEnders Analysis.
Publish Date August 29, 2006
Sector Music and Radio.
Company SMG.

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The prospect of a merger between Scottish Media Group (SMG) and UTV (formerly Ulster Television) provides exactly the positive news the commercial radio sector needs at this time. The merger would bring together two national stations, Virgin Radio and TalkSport, under the same ownership, creating opportunities to increase these stations’ audiences, grow their revenue yields, and improve profitability whilst, at the same time, reducing operational costs by combining their management and sales functions.