Venture Insights AU survey 2021: Mobile buying and churn drivers stable

Contents

Key takeaways

Introduction

Price is still a key driver

Renewed focus on MVNOs?

What this means for 5G mobile services

Preference for bundled services

Handset purchase preferences

Conclusion

Figures

Percentage of survey respondents rating a factor between 4 and 5 on a scale of 1 (not important) – 5 (very important), when deciding their next mobile service purchase

Survey question: In general, do you plan to pay more, less or about the same each year for your mobile phone service?

Survey question: How likely are you to switch mobile phone service providers?

What is the main reason you are thinking about changing your mobile service provider?

Market share of MVNOs in Venture Insights surveys

Survey question: Which mobile phone provider are you thinking about moving to?

Percentage of current customers planning on churning by service providers in Fig. 3.

Survey question: Which mobile phone provider are you thinking about moving to (by current provider)?

Survey question: Would you pay/Are you paying a premium for a 5G mobile phone service?

Survey question: Would you consider purchasing your mobile phone service from a utility company if bundled with your electricity or gas service?

Survey question: Would you change telco mobile providers if another mobile operator offered your favourite sports content bundled with your mobile plan?

Survey question: How old is your current mobile phone (left) and how often do you plan to replace your mobile phone (right)?

Survey question: Would you consider purchasing a recycled/refurbished mobile phone at a lower price than a new phone (assuming it had a warranty)?

Survey question: Would you pay/Are you paying a premium for a 5G mobile handset/phone when available?