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Viceland: Is this what the kids want? - Venture Insights

Report Overview

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Viceland: Is this what the kids want?

PublisherEnders Analysis.
Publish Date October 4, 2016
Sector Broadcast TV, Digital Media, FTA TV, Technology.
Company Facebook, YouTube.

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A lacklustre UK launch of Viceland—the new, multinational linear television channel from youth-skewing, gonzo-esque Vice Media—followed six months after a similarly underwhelming entrance into the US

It is surely early days, but despite strong content, the initial results were predictable, considering the challenges. The response by Vice, that viewing figures are essentially immaterial to its plans, was expected but deviated from earlier, bullish sentiments

Beyond linear viewing, as an intended mass “content generator” to power the greater Vice online network, Viceland may answer a fundamental question: Is Vice and its distinctive content really what the kids want?