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Virgin Media 50 Mbit/s broadband launch: product differentiation - at a price - Venture Insights

Report Overview

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Virgin Media 50 Mbit/s broadband launch: product differentiation – at a price

PublisherEnders Analysis.
Publish Date December 15, 2008
Sector Fixed Line (Internet and Voice).
Company Virgin Media.

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On Monday 15th December, Virgin Media (VMed) announced the launch of its 50 Mbit/s XXL’ broadband service, implemented over the existing cable network using the DOCSIS3 standard. This note looks at the details of the offer and the implications for VMed, other ISPs and the residential telecoms market as a whole.