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Virgin Radio: a pig in a poke - Venture Insights

Report Overview

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Virgin Radio: a pig in a poke

PublisherEnders Analysis.
Publish Date May 7, 2007
Sector Music and Radio.
Company SMG, Virgin.

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Scottish Media Group’s decision to sell its Virgin Radio business has been prompted by the need to pay down group debt and the management’s decision to refocus on the turnaround of its ITV service. This report outlines our views on the management pronouncements made on the success and performance of Virgin Radio and, therefore, its value to investors. We consider that management has exaggerated the potential value of this asset to investors