Report Overview
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Virtual Reality in 2018: Ready Player None?

- PublisherEnders Analysis.
- Publish Date July 12, 2018
- Sector Digital Media, Media, Technology, Telecom, TV.
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Yet another annual hype cycle in 2018 can’t hide a tepid consumer appetite for all VR platforms and heavy weather for the industry as a whole
The launch of Oculus GO, a standalone device at an attractive price, is a milestone for VR; nevertheless, even Facebook remains worried about reach and the state of the industry
Mobile AR is still a strategic focus for Google and Apple, producing diverse applications instead of just games, but new headsets from Microsoft and Magic Leap which promise advanced MR experiences have no launch dates