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VOD edges forward - Venture Insights

Report Overview

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VOD edges forward

PublisherEnders Analysis.
Publish Date July 14, 2009
Sector Fixed Line (Internet and Voice), OTT Video.

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This report sets out our views about current trends and the longer term potential of Video on Demand (VOD) services in a world of converged TV and PC applications.

Contrary to views expressed in the Digital Britain Final Report, we think that the non-linear on demand world will develop very slowly, with VOD applications unlikely to achieve more than 5% share of total TV viewing in ten yearsâ time.

We project that VOD use will achieve 2% of total TV viewing by 2013, some Â£300 million in total pay revenues and a little over Â£100 million in spot advertising revenues.