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Vodafone 360 - all spin? - Venture Insights

Report Overview

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Vodafone 360 – all spin?

PublisherEnders Analysis.
Publish Date September 22, 2009
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company vodafone.

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Vodafone has launched a suite of internet services, platforms and handsets under the Vodafone 360′ umbrella brand.

Our views are mixed: we applaud the contacts back-up service that will be available across a wide range of handsets, provided it proves user friendly, but are puzzled by the point of a Vodafone-designed user interface built onto a fairly obscure smartphone operating system.

Overall, if Vodafone 360 can stimulate data usage amongst low- to mid-end handset users, Vodafone would profit in both revenue and loyalty terms, but competing at the high end with the likes of Apple, RIM and Google strikes us as both needless and futile.