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Web TV: much hoopla, little moola - Venture Insights

Report Overview

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Web TV: much hoopla, little moola

PublisherEnders Analysis.
Publish Date March 3, 2008
Sector Digital Media, Fixed Line (Internet and Voice), FTA TV.
Company BBC.

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Early figures from the BBC show promising take-up of iPlayer, its web TV application to deliver BBC TV shows. More than 2 million people watched an average of just over one show per week in January, representing about 1.6% of TV viewing amongst iPlayer users.