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Why does Amazon sell the Echo? - Venture Insights

Report Overview

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Why does Amazon sell the Echo?

PublisherEnders Analysis.
Publish Date February 5, 2019
Sector Technology.
Company Amazon.

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Smart speakers like the Amazon Echo and Google Home accelerated their prodigious rate of adoption in Q4 2018, and we expect they will soon be in 20% of UK homes

Amazon and Google price devices low to drive adoption to mass-market levels and win the race to own the home, in contrast to Apple’s profit-making strategy for its speaker

Echo’s main strategic benefits to Amazon are the scope for data collection and the intelligence it supports, and gatekeeping partners’ access to customers