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Will consumers pay for online news? - Venture Insights

Report Overview

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Will consumers pay for online news?

PublisherEnders Analysis.
Publish Date May 24, 2009
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.

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Newspaper publishers are about to enter a series of online payment’ trials to help bolster disappointing online advertising performance that alone will be unable to support full scale newsrooms.

Publishers are on the back foot, however: they have been giving away their content for free for almost a decade, and their core content does not have the unequivocal unique attributes of a football match, a movie or a pop song.

While there are a variety of options for management to explore, in aggregate they will never match the print model, and so news is destined to shrink as a commercial enterprise for newspaper publishers.