Report Overview

Women and UK TV – Insights from our conference in December 2019

In the past five decades, women have acquired an unparalleled financial autonomy by participating in higher education, joining the workforce and becoming entrepreneurs, despite still present barriers

Nevertheless, the portrayal of women in films, TV programmes, and even more so, advertising campaigns, continues to channel stereotypes of times long gone, leading to a dearth of role models for girls

Companies that commit to diversity internally are in a stronger position to recognize clichés and innovate in their activities and messaging—only companies that walk the talk will convince

Contents

Alison Rose: Insights from The Alison Rose Review of Female Entrepreneurship

Alice Enders: Financial autonomy transforms choices

Nathalie Burdet: Creating meaningful connections for women on TV

Alex Mahon: Challenging preconceptions

Reemah Sakaan: The women of BritBox

Jane Millichip: ‘You think you know who I am’

List of charts/tables

Figure 1: Percentage of men and women in full-time employment in the UK

Figure 2: Share of enterprise leaders by gender and business size, 2018

Figure 3: Telecom service switching by gender, (%)

Figure 4: Consumer opinion on gender representation in advertising

Figure 5: Portrayal of women in advertising

Figure 6: The women of Britbox