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Yell signals strategic shift - Venture Insights

Report Overview

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Yell signals strategic shift

PublisherEnders Analysis.
Publish Date May 24, 2010
Sector Digital Media.

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On 18 May Yell published a roughly as expected revenue decline for the year of 13.8%, and announced the departure of both its CEO and Finance Director, just six months after its mammoth refinancing was secured.

The City responded swiftly and brutally, wiping 23% off the share price on further evidence of structural decline for the legacy print business, as well as instability at a critical time for Yell.

The acquisition of Trusted Places announced on 19 May signals a strategic shift into social media and is a necessary risk for Yell as both challenge and opportunity for Yell’s future under new management in the fast changing business marketing ecosystem.