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Yell still shouting as its market crashes - Venture Insights

Report Overview

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Yell still shouting as its market crashes

PublisherEnders Analysis.
Publish Date May 23, 2011
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.
Company Yell.

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Revenues and profits continue to crash at the directory giant as local and small business expenditure shifts to cheaper online media

We believe Yell’s challenges may be less about share of voice, and more about how to absorb the pace of structural change and to operate its business effectively from a much lower top-line

Tough conditions in all territories UK, US, Spain and Latin America have accelerated structural change, but Yell has some advantages over the start-ups, search algorithms and social networks that surround it