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Yell UK and Classified Directory Advertising Services - Venture Insights

Report Overview

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Yell UK and Classified Directory Advertising Services

PublisherEnders Analysis.
Publish Date February 7, 2007
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.
Company Yell.

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Yell UK is the dominant supplier of Classified Advertising Directory Services (CDAS) in the UK. Its principal competitor is BT but, as a natural monopoly, it is regulated, and has just undergone a sector review lifting the price caps currently in place. What does the future now hold for Yell, and more generally for CDAS, which has been the only growth sector in print classified advertising since 2004?