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YouTube Kids app lands in the UK - Venture Insights

Report Overview

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YouTube Kids app lands in the UK

PublisherEnders Analysis.
Publish Date November 23, 2015
Sector Media, Technology, TV, Web App.

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The YouTube Kids app aimed at young children hands parents more control of the increasingly popular YouTube experience.

Ads served to kids on the app will observe similar rules to those on broadcast TV, easily circumvented on YouTube by commercial video programming.

The app will directly compete with the popular ad-free CBeebies iPlayer channel, TV channels and Netflix.