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YouTube Red: Google’s original bid for premium content - Venture Insights

Report Overview

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YouTube Red: Google’s original bid for premium content

PublisherEnders Analysis.
Publish Date November 6, 2015
Sector Media, Mobile Apps, Music and Radio, Telecom, TV, Web App.
Company Amazon, Apple, Google, NETFLIX, Spotify, YouTube.

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At launch, Google’s new subscription service YouTube Red competes most directly with premium music streaming services, also offering ad-free videos.

YouTube’s augmented revenue model re-boots incentives for native talent to produce content for the platform, and will also widen its appeal for established content producers.

Although consumers are likely to find paid subscription for ad-free videos a weak proposition, Red holds much potential for YouTube as it competes for attention across device ecosystems, and presents little risk to its existing advertising model.