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YouTube: thinking beyond the long tail - Venture Insights

Report Overview

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YouTube: thinking beyond the long tail

PublisherEnders Analysis.
Publish Date March 23, 2018
Sector Media, Technology, TV.
Company Amazon, Google, RTL.

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Engineering excellence and user generated content (UGC) have propelled YouTube to Facebook-level reach, with growing viewing in all demographics and on the TV-set

However, the commercial limits and PR risk of its long-tail content model have prompted a diversification effort involving subscriptions and long-form content

Becoming a major part of Google’s revenue amid fierce OTT competition would require YouTube to be more flexible in its partnerships with the AV industry, and a more aggressive go-to-market strategy