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Zoopla's merger with the Digital Property Group: implications for digital property media - Venture Insights

Report Overview

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Zoopla’s merger with the Digital Property Group: implications for digital property media

PublisherEnders Analysis.
Publish Date November 24, 2011
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.
Company DMGT, Guardian Media Group.

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Zoopla and The Digital Property Group, DMGT’s property portfolio which includes Findaproperty, Primelocation and Globrix, announced a merger on 14 October 2011. Under the terms of the proposed merger, DMGT would receive a 55% interest in the merged entity

A merged Zoopla and DPG will compete more effectively with market leader Rightmove, in a property market scaled down by one-third in terms of the number of transactions

We think the merger will give advertisers a better choice and constrain Rightmove’s pricing power, which has seen hefty fee increases on members, most recently in 2010, in 2011 and most recently again in November 2011