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Used car marketing outlook: Boom period for cars market - Venture Insights

Report Overview

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Used car marketing outlook: Boom period for cars market

PublisherEnders Analysis.
Publish Date December 18, 2015
Sector Advertising, Digital Media, Technology.
Company Auto Trader, eBay.

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This Enders report continues the excellent series that examines the Digital Classifieds market. Venture Insights will be launching two series of reports in 2016; the first is a similar series to that of Enders looking at the Classifieds markets across Recruitment, Property and Auto. The second series will look at the disruption across the broader Recruitment, Property and Auto industries assessing both the risks and opportunities within these markets;

Australia is ahead of the UK in the transition to Digital Classifieds:

Digital Classifieds now accounts for ~70% of the overall A$1.5b Classified Market (FY15) against ~55% for the UK market;
We expect Australia to grow to ~90% Digital penetration by FY20;
See our ‘Digital AdEx Market Outlook’ for further details;

Similar to the UK, the top three verticals (Recruitment, Property and Auto ) represent 90% of the overall Digital Classified market;